Branding
Graphic & Visual Design
Project
My design collection features custom graphics, visuals, and logos that define a product's brand voice and tone, establishing its communication style and personality.
Role
Visual Designer
Services
Brand Identity
Client
Rocket 13
Brand Vision
Brand Style
When I develop a brand identity, I start by learning about the target audience and competitors. Next, I define the brand’s purpose, values, and personality. I then design the visual elements like the logo, colors, and typography, and create clear brand guidelines.
Colors & Fonts
I collaborated closely with the client to fully understand their clothing and product business, and target audience. This involved creating a custom color palette, selecting fonts, and developing graphic assets to effectively represent the brand.
Logo Design
I worked with the client to develop initial ideas and explore different logo concepts tailored specifically for the clothing company.
Product Mockups
I designed realistic visual representations of products, used for demonstration, feedback, and marketing before the final product is created.
Deliverables
As the visual designer, I provided the client with digital deliverable files ready for print. Files included:
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Apparel mockups: Show designs on clothing like t-shirts, hoodies, and hats, often on realistic models or as flatlays.
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Device mockups: Display digital products like websites, apps, and software on devices such as phones, laptops, and tablets.
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Packaging mockups: Visualize how a product's design will look on boxes, bags, labels, or bottles.
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Branding mockups: Showcase how a brand's visual identity, including logos and color schemes, appears on various materials like business cards, signage, and stationery.
